BLAIR CHIVERS

The blair chivers collection for each other is an exercise in positive psychology. Monochromatic jumpers and t-shirts are emblazoned with the empowering phrases that Blair uses in his own design work. Psychological priming requires repeated viewing of positive messages, so what better way to achieve this than to wear them? Reflective panels and an overlying chequered theme directly recall the aesthetic qualities behind Blair’s mirror installations that constantly reassure us that “life is great”. X